Comments on: SEO Matters When You’re Publishing Documentation http://blog.lugiron.com/2009/07/seo-matters-when-youre-publishing-documentation/ Social Media Analytics Done Right Fri, 23 Apr 2010 22:30:10 +0000 http://wordpress.org/ hourly 1 By: Marc Achtelig http://blog.lugiron.com/2009/07/seo-matters-when-youre-publishing-documentation/comment-page-1/#comment-186 Marc Achtelig Wed, 30 Dec 2009 01:40:09 +0000 http://blog.lugiron.com/?p=272#comment-186 SEO and online documentation really is an interesting issue and will certainly gain some more attention in the near future. As your well chosen example of skype illustrates, this will be especially relevant for products that were designed for the mass market. SEO and online documentation really is an interesting issue and will certainly gain some more attention in the near future. As your well chosen example of skype illustrates, this will be especially relevant for products that were designed for the mass market.

]]> By: Julio J. Vazquez http://blog.lugiron.com/2009/07/seo-matters-when-youre-publishing-documentation/comment-page-1/#comment-175 Julio J. Vazquez Mon, 27 Jul 2009 18:13:50 +0000 http://blog.lugiron.com/?p=272#comment-175 If Google is not indexing metadata that might be expressing keywords or index terms, then that's probably a failing on Google's part as that is an important way that authors could pass the various permutations on to the consumer. One other thing that would be useful is if a search term used were passed back to publishers such that they can use that information to enrich their information more. Would that be a chargeable service? Possibly. I basically think that if the customer is the target for both the information providers and the search engine developers, then there needs to be some way to communicate this information in both directions. If Google is not indexing metadata that might be expressing keywords or index terms, then that's probably a failing on Google's part as that is an important way that authors could pass the various permutations on to the consumer. One other thing that would be useful is if a search term used were passed back to publishers such that they can use that information to enrich their information more. Would that be a chargeable service? Possibly. I basically think that if the customer is the target for both the information providers and the search engine developers, then there needs to be some way to communicate this information in both directions.

]]> By: Julio J. Vazquez http://blog.lugiron.com/2009/07/seo-matters-when-youre-publishing-documentation/comment-page-1/#comment-92 Julio J. Vazquez Mon, 27 Jul 2009 13:13:50 +0000 http://blog.lugiron.com/?p=272#comment-92 If Google is not indexing metadata that might be expressing keywords or index terms, then that's probably a failing on Google's part as that is an important way that authors could pass the various permutations on to the consumer. One other thing that would be useful is if a search term used were passed back to publishers such that they can use that information to enrich their information more. Would that be a chargeable service? Possibly. I basically think that if the customer is the target for both the information providers and the search engine developers, then there needs to be some way to communicate this information in both directions. If Google is not indexing metadata that might be expressing keywords or index terms, then that's probably a failing on Google's part as that is an important way that authors could pass the various permutations on to the consumer. One other thing that would be useful is if a search term used were passed back to publishers such that they can use that information to enrich their information more. Would that be a chargeable service? Possibly. I basically think that if the customer is the target for both the information providers and the search engine developers, then there needs to be some way to communicate this information in both directions.

]]> By: marascio http://blog.lugiron.com/2009/07/seo-matters-when-youre-publishing-documentation/comment-page-1/#comment-88 marascio Sat, 25 Jul 2009 14:11:27 +0000 http://blog.lugiron.com/?p=272#comment-88 I agree, meta-data is important, but I think as the content moves online and you lose the power to control the search (i.e., it is not indexed by Google, which is not necessarily going to recognize or value the supplied meta-data) then you need to be aware of the implications. A little work by Skype in the above example could ensure that the lost password topic from their help system is first in the Google results any time someone searches for 'skype password'. So you're right that you need to consider the permutations but you also have to consider that it goes beyond meta-data and more to the content itself, since that is what is valued by Google, Bing, and others.<br><br>Thanks for stopping by and sharing your thoughts! I agree, meta-data is important, but I think as the content moves online and you lose the power to control the search (i.e., it is not indexed by Google, which is not necessarily going to recognize or value the supplied meta-data) then you need to be aware of the implications. A little work by Skype in the above example could ensure that the lost password topic from their help system is first in the Google results any time someone searches for 'skype password'. So you're right that you need to consider the permutations but you also have to consider that it goes beyond meta-data and more to the content itself, since that is what is valued by Google, Bing, and others.

Thanks for stopping by and sharing your thoughts!

]]> By: Julio J. Vazquez http://blog.lugiron.com/2009/07/seo-matters-when-youre-publishing-documentation/comment-page-1/#comment-86 Julio J. Vazquez Fri, 24 Jul 2009 17:35:14 +0000 http://blog.lugiron.com/?p=272#comment-86 Great points! A lot can be done with metadata to ensure that the authoritative voice is heard. These issues aren't really new, they're very much the same issues that editors and writers needed to address when building indexes for books. I would say that when you construct metadata, not only do you have to think in terms of the taxonomy of a piece of information but of the permutations someone might use when searching for the information and encapsulate those permutations with the topics.<br><br>Interesting thoughts and they have a significant effect on the architecture. Great points! A lot can be done with metadata to ensure that the authoritative voice is heard. These issues aren't really new, they're very much the same issues that editors and writers needed to address when building indexes for books. I would say that when you construct metadata, not only do you have to think in terms of the taxonomy of a piece of information but of the permutations someone might use when searching for the information and encapsulate those permutations with the topics.

Interesting thoughts and they have a significant effect on the architecture.

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