Comments on: Can Documentation Drive Sales? http://blog.lugiron.com/2009/08/can-documentation-drive-sales/ Social Media Analytics Done Right Fri, 23 Apr 2010 22:30:10 +0000 http://wordpress.org/ hourly 1 By: Web Master Share http://blog.lugiron.com/2009/08/can-documentation-drive-sales/comment-page-1/#comment-147 Web Master Share Mon, 09 Nov 2009 22:28:17 +0000 http://blog.lugiron.com/?p=309#comment-147 I recently came across your blog and have been reading along.I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.<br><a href="http://masawebdevelopment.com" rel="nofollow">Web_mastershare</a><br><a href="http://crossland-development.com" rel="nofollow">crossland-development.com</a> I recently came across your blog and have been reading along.I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
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]]> By:   Weekly links roundup by Communications from DMN http://blog.lugiron.com/2009/08/can-documentation-drive-sales/comment-page-1/#comment-120   Weekly links roundup by Communications from DMN Fri, 04 Sep 2009 09:32:34 +0000 http://blog.lugiron.com/?p=309#comment-120 <p>[...] Can documentation drive sales? Maybe [...]</p> [...] Can documentation drive sales? Maybe [...]

]]> By: Scott http://blog.lugiron.com/2009/08/can-documentation-drive-sales/comment-page-1/#comment-126 Scott Wed, 12 Aug 2009 17:23:04 +0000 http://blog.lugiron.com/?p=309#comment-126 It definitely can. With various caveats, of course. A lot of it depends on the company and how the documentation is used. <br><br>My one example is a personal one. As I was leaving the office on my last day at a job a few years back, one of the sales people pulled me aside and thanked me for doing a good job on the documentation. He saw my surprised look, and explained that by using the information in the manual he was able to quickly give some prospects detailed information about what the product could do, and that helped close the sales. Without the documentation, he said, those sales would have been a lot harder<br><br>I'm sure there's more anecdotal evidence like that out there. It definitely can. With various caveats, of course. A lot of it depends on the company and how the documentation is used.

My one example is a personal one. As I was leaving the office on my last day at a job a few years back, one of the sales people pulled me aside and thanked me for doing a good job on the documentation. He saw my surprised look, and explained that by using the information in the manual he was able to quickly give some prospects detailed information about what the product could do, and that helped close the sales. Without the documentation, he said, those sales would have been a lot harder

I'm sure there's more anecdotal evidence like that out there.

]]> By: Scott http://blog.lugiron.com/2009/08/can-documentation-drive-sales/comment-page-1/#comment-111 Scott Wed, 12 Aug 2009 12:23:04 +0000 http://blog.lugiron.com/?p=309#comment-111 It definitely can. With various caveats, of course. A lot of it depends on the company and how the documentation is used. <br><br>My one example is a personal one. As I was leaving the office on my last day at a job a few years back, one of the sales people pulled me aside and thanked me for doing a good job on the documentation. He saw my surprised look, and explained that by using the information in the manual he was able to quickly give some prospects detailed information about what the product could do, and that helped close the sales. Without the documentation, he said, those sales would have been a lot harder<br><br>I'm sure there's more anecdotal evidence like that out there. It definitely can. With various caveats, of course. A lot of it depends on the company and how the documentation is used.

My one example is a personal one. As I was leaving the office on my last day at a job a few years back, one of the sales people pulled me aside and thanked me for doing a good job on the documentation. He saw my surprised look, and explained that by using the information in the manual he was able to quickly give some prospects detailed information about what the product could do, and that helped close the sales. Without the documentation, he said, those sales would have been a lot harder

I'm sure there's more anecdotal evidence like that out there.

]]> By: marascio http://blog.lugiron.com/2009/08/can-documentation-drive-sales/comment-page-1/#comment-104 marascio Wed, 12 Aug 2009 00:07:27 +0000 http://blog.lugiron.com/?p=309#comment-104 Very interesting, thanks Anne. I really wish there was better/more research in this area, but unfortunately I haven't been able to find anything. Very interesting, thanks Anne. I really wish there was better/more research in this area, but unfortunately I haven't been able to find anything.

]]> By: annegentle http://blog.lugiron.com/2009/08/can-documentation-drive-sales/comment-page-1/#comment-103 annegentle Sun, 09 Aug 2009 01:34:51 +0000 http://blog.lugiron.com/?p=309#comment-103 There's a great article from SoftwareCEO in 2005 with a story of a company with CRM system that proved their doc directly affected sales: <a href="http://www.softwareceo.com/attachments/stc/com030805.aspx" rel="nofollow">http://www.softwareceo.com/attachments/stc/com0...</a>. One line I like from it is that from the CEO on down, they drove "the culture of total customer satisfaction." I love that training and tech docs are part of that solution. There's a great article from SoftwareCEO in 2005 with a story of a company with CRM system that proved their doc directly affected sales: http://www.softwareceo.com/attachments/stc/com0.... One line I like from it is that from the CEO on down, they drove “the culture of total customer satisfaction.” I love that training and tech docs are part of that solution.

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