Archive for December, 2009

User or Community Member – Who’s More Valuable?

Posted in General on December 29th, 2009 by Anne Gentle – View Comments
As a builder of products, is it more important to simply win customers or should you also strive to convert those users into community contributors–active participants in a self-reinforcing virtuous cycle? Users are people who have to do something with your product for their job or at home. They may or may not want to be [...]

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Idea Generation

Posted in User Communities, User Engagement on December 22nd, 2009 by Anne Gentle – View Comments
Ideas. Inspiration. Innovation. Ignition. What is the spark that ignites a new idea? Inspiration for ideas can come from any where, any one, and serve customers, neighbors, businesses, or employees. Some companies are finding ways to ignite ideas using web-based applications that give the “crowd” a chance to crowdsource so that their ideas are heard. [...]

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Week-end Link Roundup

Posted in Customer Support, User Communities, User Engagement on December 19th, 2009 by Anne Gentle – View Comments
Here’s a group of links I found useful this week while reading about social support communities, and community growth and management. Some are new, some are old, all are borrowed. Enjoy. Creating Customer Communities « Dachis Group Collaboratory | Social Business Design Our key recommendation, … was to move away from customer community building being a specialist [...]

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Reputation and Respect: Relevance for Social Support Communities

Posted in Customer Support, User Communities on December 17th, 2009 by Anne Gentle – View Comments
As “Avatar” director James Cameron said to The Sun recently, “My reputation probably was deserved at one point” for being an intense person to work with, apparently. But what about building a reputation for being helpful, or a reputation for being knowledgeable? Reputations are built every day using the social tools on the web such [...]

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Pay It Forward with Social Support Communities

Posted in General on December 15th, 2009 by Anne Gentle – View Comments
In early 2000, Warner Brothers released a film based on Catherine Ryan Hyde’s novel, Pay it Forward. It tells the story of a young teenager who is challenged by a teacher to do something that makes a difference in the world. The boy ends up committing three acts of kindness, expecting nothing in return other [...]

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Community, You’re Already Accepted!

Posted in General on December 10th, 2009 by Anne Gentle – View Comments
It’s Thursday night and once again I’ll miss the show Community due to a board meeting. It’s a show that started this fall “about a misfit study group at a community college” with Chevy Chase as a former CEO of moist towlette company. I watched some hilarious clips on Hulu.com, and cracked up at the [...]

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Crowdsourcing Service Reporting and Technical Support

Posted in General on December 7th, 2009 by Anne Gentle – View Comments
A new iPhone app lets AT&T customers report when they have experienced a dropped or failed call, no connection, data failure, or poor voice quality. It’s called Mark the Spot (iTunes link). I had to wonder at first if it was a hoax, because after all, if you have a data failure how are you [...]

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Customer Service: Phone-based Versus Twitter #fail Tag

Posted in General on December 4th, 2009 by Anne Gentle – View Comments
Just do a search for customer service #fail on Twitter any given time of the day and you’ll see customers complaining about a failure in service. Take this one from a Toyota customer for example. She loves her vehicle, but hates the service. Or how about this one from a Best Buy customer on hold on [...]

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