Idea Generation
Ideas. Inspiration. Innovation. Ignition. What is the spark that ignites a new idea? Inspiration for ideas can come from any where, any one, and serve customers, neighbors, businesses, or employees.
Some companies are finding ways to ignite ideas using web-based applications that give the “crowd” a chance to crowdsource so that their ideas are heard. Last week, Starbucks “Ideas In Action” blog described 50 ideas that came from their My Starbucks Idea community. The first one they implemented was a splash-free sticks, which looks like a good solution to the problem of cup jostling causing coffee overflow. Their ideas list includes discounted work wear, which was a partner idea, so the ideas are coming from both customers viewing from the outside in, to employees viewing from the inside out. Perpectives represented all around! With the holidays just around the corner, and gift cards on the way, you’ll be glad to know that the ability to transfer card balances was the fourth implemented idea on the list!
I love reading through these new ideas, often the ideas themselves make you think of another idea. With an easy-to-use, low-barrier-to-entry tool, you can collect all those ideas and have your community not only give you the ideas, but help you implement them too.
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