Reputation and Respect: Relevance for Social Support Communities
As “Avatar” director James Cameron said to The Sun recently, “My reputation probably was deserved at one point” for being an intense person to work with, apparently. But what about building a reputation for being helpful, or a reputation for being knowledgeable? Reputations are built every day using the social tools on the web such as wikis, forums, and blogs.
Before you start building a reputation, you want to monitor the one you have online already, right? What voice are you using in blog posts, and what connections are easily described through Facebook or LinkedIn? We engage with others online, and people are Google “stalking,” searching for someone’s name on Google, for everything from hiring babysitters to board members.
This blog entry on DoshDosh, How to Use the Web to Build A Powerful Reputation In Any Industry, offers a four-step plan to build your own reputation.
- Build a home base on the web
- Identify and participate in the right communities
- Initiate media outreach to get publicity for your brand
- Create online ventures to develop your net worth
By building a social support community, especially one that ties into already established online personas such as those on Twitter, LinkedIn, or an individual’s blog, you are inviting collaborators to build their reputation by showing their knowledge and expertise. They’ll earn respect by posting often, offering helpful information, answering questions, or having a popular support article for a particular configuration. What your company is offering is a chance for consultants, industry experts, professionals, to strut their stuff.
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