The LugIron Software Blog

Some of us LugIron folks attended this week’s Austin Social Media Breakfast. We heard about PetRelocation.com and their social media strategies from Kevin O’Brien, CEO, and Rachel Farris, director of PR and new media and employee number 2. Their talks inspired me to think about some basic ways that you can build user engagement in communities [...]

Technorati Tags: community, engagement, social business, SocialMedia

Last week I posted a piece about measuring community efforts titled How Do You Measure Community? An additional interesting measure for your community is “how effective is your community manager?” Here an excerpt from an interview with Jono Bacon, Art of Community author and Ubuntu community manager on LinuxQuestions.org: What do you consider the best metrics [...]

Technorati Tags: advocate, CMAD, community, community manager, customer expererience, Customer Support, Jeremiah Owyang, measure

Community analytics and social media metrics spur heated debate in many circles. In fact, at SXSW Interactive in 2007, the Social Media Metrics panel had attendees and chatroom users revolting. I was there and hardly knew what to make of the uprising at the time, but in hindsight, I can see how important the information [...]

Technorati Tags: building community, community, community management, measure

Here at LugIron, besides working on these freshly baked updates, we’re working on a book with case studies for successful enterprise communities. It’s a focused study of communities for specific purposes, similar to my book about using the social web for documentation. Our goal is to interview community managers in the enterprise, especially those who [...]

Technorati Tags: community, Facebook, management, metrics, platform, ROI, Twitter, value

I just finished the book, Julie/Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen. The author calls her readers “bleaders” – apparently it stands for blog readers. When I first read “bleaders” I guessed that means they bleat like sheep, and chuckled every time I read it. Who are the people behind the “bleaders”  – [...]

Technorati Tags: community, Facebook, funnel, management, platform, Twitter

An interesting report was released this week from UC San Diego’s Global Information Industry Center. Titled “How Much Information?“, the report measures the American consumption of information in words, bytes, and hours including printed materials, radio, TV, and computer. There’s a PDF download of the entire report. The study measured consumption in 2008, and it [...]

Technorati Tags: community, content, writing

Guy Stephens, a Customer Knowledge Manager known as @guyatcarphone on Twitter, has done an excellent job of what I like to call “content curation.” He created this new Youtube collection of videos of interviews with people who know about customer service with social media. Guy maintains a blog called “being guy.” Don’t miss an interview [...]