Archive for February, 2010

Community Management Tools At the Top of Strategic E2.0 Tools List

Posted in User Communities on February 26th, 2010 by Anne Gentle – View Comments
Dion Hinchcliffe writes about “Ten emerging Enterprise 2.0 technologies to watch on his Enterprise 2.0 blog. Personally, I was excited to see Community Management Tools topping the list. Enterprise social computing can affect many business functions and can be the “glue” that makes businesses stick together. Collaborating, communicating, developing products or services, marketing those products [...]

Clued In: How to Keep Customers Coming Back Again and Again

Posted in User Communities, User Engagement, User Experience on February 19th, 2010 by Anne Gentle – View Comments
Wow, I’m reading Clued In:How to Keep Customers Coming Back Again and Again by Lewis Carbone (Amazon link). It contains timeless stories through decades of customer service. It describes rich experience management as the business of making clues about customers systematic and embeded throughout the values in a company – where decisions are made based [...]

Technorati Tags: , , , ,

Quality of Followers

Posted in General on February 17th, 2010 by Anne Gentle – View Comments
How have you increased the quality of your followers (as opposed to quantity) on Twitter or your blog or other subscription-based technologies? The quality of followers matters, according to Web Worker Daily in Get Better Connected on Social Networks: “The quality of followers is key, whether you’re angling for a new job, a new project, or looking [...]

Technorati Tags: , , , , , , ,

Followers, Fans, and Friends

Posted in General, User Communities, User Engagement, User Experience on February 13th, 2010 by Anne Gentle – View Comments
Those three words, followers, fans, and friends, have deep and wide meanings in real life, but online sites using those terms for subscribers will not always see all the actions they’d expect. We’re all still people, offline or online, and businesses on Facebook want to know what you’re doing as a fan. Are you just [...]

Technorati Tags: , , , , , , , ,

Internal Collaboration and Socialization

Posted in User Communities on February 10th, 2010 by Anne Gentle – View Comments
Relationships are everything in a large company like IBM. I enjoyed reading this Interview with Rawn Shah, Practice lead with the Social Software Adoption team in IBM. My favorite question and answer is the last one: Q: What advice would you have for a beginning community manager? Community management is both a learnable skill and a personality trait. [...]

Technorati Tags: , , ,

Listening to Community Managers and Social Media Strategists

Posted in General on February 4th, 2010 by Anne Gentle – View Comments
I’ve been intrigued by Jeremiah Owyang’s List of Corporate Social Media Strategists – a curated and categorized list based on a person’s LinkedIn Profiles and a previous list from 2008. He has separated it into strategists and community managers, an interesting distinction, but necessary since the jobs would be very different day-to-day. The job titles [...]

Technorati Tags: , , , , ,