Listening to Community Managers and Social Media Strategists
I’ve been intrigued by Jeremiah Owyang’s List of Corporate Social Media Strategists – a curated and categorized list based on a person’s LinkedIn Profiles and a previous list from 2008. He has separated it into strategists and community managers, an interesting distinction, but necessary since the jobs would be very different day-to-day. The job titles are a pretty wide range. The lists include people working at companies larger than 1,000 but in the comments he invites anyone to start a second list with smaller company entries.
In the spirit of content curation, I sought interviews with people from each of those sectors. Some are on YouTube, some are in text, all are interesting. Enjoy!
- Airline: Morgan Johnston, JetBlue (video)
- Automotive: Scott Monty and Paul Thomas, Ford (podcast)
- Business Services: Debbie Curtis-Magley, UPS (video)
- Consumer Product Goods: Bonin Bough, PepsiCo (text)
- Electronics, Devices, Mobile: Marcy Cohen, Sony (video)
- Financial Services: Ben Foster, Allstate (text Part One – Background and Blogs, Part Two Twitter and Summary)
- Health and Life Sciences: Lee Aase, Mayo Clinic (text)
- Media and Entertainment: Jessica Berlin, Cique de Soleil (video)
- Retail: Barry Judge, Best Buy (podcast)
- Technology, Hardware, Networking, Component, Computer: Richard Binhammer, Dell (text)
- Technology, Software, Internet: Peter Parkes, Skype (video)