The LugIron Software Blog

Let’s face it. Behaviors online are pretty limited – you can click a link or two, view a page, write some text. It all translates into interaction. But interaction alone doesn’t increase sales, drive down costs, or improve your customer satisfaction ratings. Behaviors are exactly what we want to drive with web technology, though, as the [...]

Technorati Tags: comments, community, community analytics, Facebook, real life, social media, Social Media Metrics, web analytics

What’s a nearsighted dinosaur called? Ithinkhesaurus. It may be nearsighted to look at online, interactive campaigns through the lens of just web analytics. You might need more information, since web analytics do not tell the whole story. This week Google Analytics informed the world through its blog that they’re offering an opt-out capability – which means website visitors [...]

Technorati Tags: Google Analytics, social media, social metrics, web analytics

While we were at SXSW we took the opportunity to chat with Victor from Download Squad. He did a short interview with me about LugIron and social media analytics. I look very tired in this video–hopefully I don’t look like this all the time! If you’re interested in talking more about measuring social media send me [...]

Technorati Tags: LugIron News, social media analytics, sxsw, tired, video

If you haven’t seen LugIron’s refreshed home page, check out our Cause & Effect diagram there. And, you can now sign up for a limited-invite beta on our home page.   To borrow from a SXSW Interactive presenter’s phrase, “Wouldn’t it be awesome if…” We think it would be awesome if you could get actionable insights from what [...]

Summer camps, ah the nostalgia. Oh, the names! I’m finding two camps when it comes to measuring Return On Investment for social media. I’ll call one side Camp Mustbecounted and the other side Camp Yacantbuyluv. Measuring everything is a cultural norm in some organizations. Apparently Google even puts its designs to the test constantly, asking for [...]

Technorati Tags: measure, metrics, ROI, social media

You’ve heard of A/B split testing, where you take two messages and try them for reactions and actions from two small groups. The “winner” is the one that gets the best reaction and conversion from prospect to customer. When it comes to ads, web designs, and even text color, everyone has an opinion from the guy [...]

Technorati Tags: analytics, business, google, kpi, measure, measurements, ROI, social, social media