Data Versus Goliath
You’ve heard of A/B split testing, where you take two messages and try them for reactions and actions from two small groups. The “winner” is the one that gets the best reaction and conversion from prospect to customer.
When it comes to ads, web designs, and even text color, everyone has an opinion from the guy in the corner office across the building to the highest paid executive. When you think of all the opinions people bring to a comparison, you can always backup your opinion with data, and if your data proves your point, your design wins. That’s why I titled this post “Data versus Goliath” and included slingshot beer. Data is a powerful but sometimes overlooked part of social media monitoring.
We’re fortunate in the web world that you can collect all sorts of data about actions online. There’s even the ability to get either the person’s first visit attributed to the action or their last visit (Google Analytic’s default setting). As I learn more about web analytics I’m excited about what we can learn and act upon, using data as our guide. What are some of your favorite insights using data lately?
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