Archive for June, 2010

Politicians Get Fans and Followers

Posted in Social Media Metrics, User Engagement on June 23rd, 2010 by Anne Gentle – View Comments
I heard a great NPR story yesterday (U.S.-based National Public radio) about two separate media competitions going on in Capitol hill recently. The All Tech Considered feature, “Politicians Tweet: Move Over Ashton Kutcher” states that the goal of each contest is to get as many people engaged as possible through new media outlets. Apparently 40,000 [...]

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Community Analytics

Posted in Social Media Metrics, User Communities, User Engagement on June 3rd, 2010 by Anne Gentle – View Comments
What are community analytics, anyway? Here’s a Slideshare presentation by Alistair Croll and Sean Power – their phrase is Communilytics. They break measures down into Attention – Engagement – Conversion. I appreciated a comment in an interview before the Web 2.0 Expo in San Francisco where Alistair Croll said something like, metrics just for bragging [...]

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