Community Analytics
What are community analytics, anyway? Here’s a Slideshare presentation by Alistair Croll and Sean Power – their phrase is Communilytics. They break measures down into Attention – Engagement – Conversion. I appreciated a comment in an interview before the Web 2.0 Expo in San Francisco where Alistair Croll said something like, metrics just for bragging rights , such as, I’ve got half a million Twitter followers! are much less meaningful than metrics that show a business goal being met. They talk about the contagious nature of community mentions, followed by amplification possibilities.
Also, be sure to read the Social Marketing Analytics report from the Altimeter Group. Co-authored by John Lovett, principal at Web Analytics Demystified, and Jeremiah Owyang. They give a nod to LugIron on page 24 for the the next generation focus group. Louis Marascio offered input from our perspective during the research of the report as well.
We’ve started a Community Analytics group on LinkedIn – please join us. Here’s a description, “Let’s share stories and talk about measuring community efforts and opportunities. Whether you’re a brand community manager, a leader of fanatic fans, or a business development pro who relies on a community collaboration for product development and keeping customers happy, you belong here.”
And, a parting question about community analytics is this: when will Firefox’s web form accept its spelling, by default? I’ve had to Add to Dictionary on every computer I approach. Heh. Looking forward to typing community analytics more often.
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