The LugIron Software Blog

While we were at SXSW we took the opportunity to chat with Victor from Download Squad. He did a short interview with me about LugIron and social media analytics. I look very tired in this video–hopefully I don’t look like this all the time! If you’re interested in talking more about measuring social media send me [...]

Technorati Tags: LugIron News, social media analytics, sxsw, tired, video

If you haven’t seen LugIron’s refreshed home page, check out our Cause & Effect diagram there. And, you can now sign up for a limited-invite beta on our home page.   To borrow from a SXSW Interactive presenter’s phrase, “Wouldn’t it be awesome if…” We think it would be awesome if you could get actionable insights from what [...]

Summer camps, ah the nostalgia. Oh, the names! I’m finding two camps when it comes to measuring Return On Investment for social media. I’ll call one side Camp Mustbecounted and the other side Camp Yacantbuyluv. Measuring everything is a cultural norm in some organizations. Apparently Google even puts its designs to the test constantly, asking for [...]

Technorati Tags: measure, metrics, ROI, social media

You’ve heard of A/B split testing, where you take two messages and try them for reactions and actions from two small groups. The “winner” is the one that gets the best reaction and conversion from prospect to customer. When it comes to ads, web designs, and even text color, everyone has an opinion from the guy [...]

Technorati Tags: analytics, business, google, kpi, measure, measurements, ROI, social, social media

How have you increased the quality of your followers (as opposed to quantity) on Twitter or your blog or other subscription-based technologies? The quality of followers matters, according to Web Worker Daily in Get Better Connected on Social Networks: “The quality of followers is key, whether you’re angling for a new job, a new project, or looking [...]

Technorati Tags: fans, followers, friends, network, social, social media, strategy, Twitter

Those three words, followers, fans, and friends, have deep and wide meanings in real life, but online sites using those terms for subscribers will not always see all the actions they’d expect. We’re all still people, offline or online, and businesses on Facebook want to know what you’re doing as a fan. Are you just [...]

Technorati Tags: business, community, Facebook, fans, followers, friends, social, social media, Twitter

I’ve been intrigued by Jeremiah Owyang’s List of Corporate Social Media Strategists – a curated and categorized list based on a person’s LinkedIn Profiles and a previous list from 2008. He has separated it into strategists and community managers, an interesting distinction, but necessary since the jobs would be very different day-to-day. The job titles [...]

Technorati Tags: community, Facebook, interviews, new media, social media, Twitter

Some of us LugIron folks attended this week’s Austin Social Media Breakfast. We heard about PetRelocation.com and their social media strategies from Kevin O’Brien, CEO, and Rachel Farris, director of PR and new media and employee number 2. Their talks inspired me to think about some basic ways that you can build user engagement in communities [...]

Technorati Tags: community, engagement, social business, SocialMedia

Last week I posted a piece about measuring community efforts titled How Do You Measure Community? An additional interesting measure for your community is “how effective is your community manager?” Here an excerpt from an interview with Jono Bacon, Art of Community author and Ubuntu community manager on LinuxQuestions.org: What do you consider the best metrics [...]

Technorati Tags: advocate, CMAD, community, community manager, customer expererience, Customer Support, Jeremiah Owyang, measure

Here at LugIron, besides working on these freshly baked updates, we’re working on a book with case studies for successful enterprise communities. It’s a focused study of communities for specific purposes, similar to my book about using the social web for documentation. Our goal is to interview community managers in the enterprise, especially those who [...]

Technorati Tags: community, Facebook, management, metrics, platform, ROI, Twitter, value