The LugIron Software Blog

I’ve been travelling by plane this summer both with my family and as a lone business traveller. My experiences were different but uneventful both trips. And I mean uneventful in a good way. I’ve had to use the slide to exit a plane onto a tarmac in Dallas and let me tell you, you pick [...]

Technorati Tags: air travel, Facebook, JetBlue, monitoring, social media, Southwest Airlines, travel

Sometimes we stumble upon interesting engagement insights using the LugIron social media measurement tool, and we want to share those with you. This is the first post in a series we’ll run as we continue to code the heck out of our community engagement dashboard. This past week or so, we’ve been collecting data through the [...]

Technorati Tags: brand, engagement, Kodak, measure, metrics, Polaroid, social media

I heard a great NPR story yesterday (U.S.-based National Public radio) about two separate media competitions going on in Capitol hill recently. The All Tech Considered feature, “Politicians Tweet: Move Over Ashton Kutcher” states that the goal of each contest is to get as many people engaged as possible through new media outlets. Apparently 40,000 [...]

Technorati Tags: engagment, Facebook, fan, followers, politics, Twitter

What are community analytics, anyway? Here’s a Slideshare presentation by Alistair Croll and Sean Power – their phrase is Communilytics. They break measures down into Attention – Engagement – Conversion. I appreciated a comment in an interview before the Web 2.0 Expo in San Francisco where Alistair Croll said something like, metrics just for bragging [...]

Technorati Tags: analytics, business goals, communilytics, community, kpi, metrics

Let’s face it. Behaviors online are pretty limited – you can click a link or two, view a page, write some text. It all translates into interaction. But interaction alone doesn’t increase sales, drive down costs, or improve your customer satisfaction ratings. Behaviors are exactly what we want to drive with web technology, though, as the [...]

Technorati Tags: comments, community, community analytics, Facebook, real life, social media, Social Media Metrics, web analytics

What’s a nearsighted dinosaur called? Ithinkhesaurus. It may be nearsighted to look at online, interactive campaigns through the lens of just web analytics. You might need more information, since web analytics do not tell the whole story. This week Google Analytics informed the world through its blog that they’re offering an opt-out capability – which means website visitors [...]

Technorati Tags: Google Analytics, social media, social metrics, web analytics

Summer camps, ah the nostalgia. Oh, the names! I’m finding two camps when it comes to measuring Return On Investment for social media. I’ll call one side Camp Mustbecounted and the other side Camp Yacantbuyluv. Measuring everything is a cultural norm in some organizations. Apparently Google even puts its designs to the test constantly, asking for [...]

Technorati Tags: measure, metrics, ROI, social media