Posts Tagged ‘brand’

Engagement Measures: Kodak Versus Polaroid

Posted in Social Media Metrics, User Communities, User Engagement on July 7th, 2010 by Anne Gentle – View Comments
Sometimes we stumble upon interesting engagement insights using the LugIron social media measurement tool, and we want to share those with you. This is the first post in a series we’ll run as we continue to code the heck out of our community engagement dashboard. This past week or so, we’ve been collecting data through the [...]

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Clued In: How to Keep Customers Coming Back Again and Again

Posted in User Communities, User Engagement, User Experience on February 19th, 2010 by Anne Gentle – View Comments
Wow, I’m reading Clued In:How to Keep Customers Coming Back Again and Again by Lewis Carbone (Amazon link). It contains timeless stories through decades of customer service. It describes rich experience management as the business of making clues about customers systematic and embeded throughout the values in a company – where decisions are made based [...]

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