The LugIron Software Blog

I’ve been travelling by plane this summer both with my family and as a lone business traveller. My experiences were different but uneventful both trips. And I mean uneventful in a good way. I’ve had to use the slide to exit a plane onto a tarmac in Dallas and let me tell you, you pick [...]

Technorati Tags: air travel, Facebook, JetBlue, monitoring, social media, Southwest Airlines, travel

I heard a great NPR story yesterday (U.S.-based National Public radio) about two separate media competitions going on in Capitol hill recently. The All Tech Considered feature, “Politicians Tweet: Move Over Ashton Kutcher” states that the goal of each contest is to get as many people engaged as possible through new media outlets. Apparently 40,000 [...]

Technorati Tags: engagment, Facebook, fan, followers, politics, Twitter

Let’s face it. Behaviors online are pretty limited – you can click a link or two, view a page, write some text. It all translates into interaction. But interaction alone doesn’t increase sales, drive down costs, or improve your customer satisfaction ratings. Behaviors are exactly what we want to drive with web technology, though, as the [...]

Technorati Tags: comments, community, community analytics, Facebook, real life, social media, Social Media Metrics, web analytics

Those three words, followers, fans, and friends, have deep and wide meanings in real life, but online sites using those terms for subscribers will not always see all the actions they’d expect. We’re all still people, offline or online, and businesses on Facebook want to know what you’re doing as a fan. Are you just [...]

Technorati Tags: business, community, Facebook, fans, followers, friends, social, social media, Twitter

I’ve been intrigued by Jeremiah Owyang’s List of Corporate Social Media Strategists – a curated and categorized list based on a person’s LinkedIn Profiles and a previous list from 2008. He has separated it into strategists and community managers, an interesting distinction, but necessary since the jobs would be very different day-to-day. The job titles [...]

Technorati Tags: community, Facebook, interviews, new media, social media, Twitter

Here at LugIron, besides working on these freshly baked updates, we’re working on a book with case studies for successful enterprise communities. It’s a focused study of communities for specific purposes, similar to my book about using the social web for documentation. Our goal is to interview community managers in the enterprise, especially those who [...]

Technorati Tags: community, Facebook, management, metrics, platform, ROI, Twitter, value

I just finished the book, Julie/Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen. The author calls her readers “bleaders” – apparently it stands for blog readers. When I first read “bleaders” I guessed that means they bleat like sheep, and chuckled every time I read it. Who are the people behind the “bleaders”  – [...]

Technorati Tags: community, Facebook, funnel, management, platform, Twitter