Data Versus Goliath
Posted in General, User Engagement on March 2nd, 2010 by Anne Gentle – View Comments
You’ve heard of A/B split testing, where you take two messages and try them for reactions and actions from two small groups. The “winner” is the one that gets the best reaction and conversion from prospect to customer.
When it comes to ads, web designs, and even text color, everyone has an opinion from the guy [...]