The LugIron Software Blog

Sometimes we stumble upon interesting engagement insights using the LugIron social media measurement tool, and we want to share those with you. This is the first post in a series we’ll run as we continue to code the heck out of our community engagement dashboard. This past week or so, we’ve been collecting data through the [...]

Technorati Tags: brand, engagement, Kodak, measure, metrics, Polaroid, social media

Summer camps, ah the nostalgia. Oh, the names! I’m finding two camps when it comes to measuring Return On Investment for social media. I’ll call one side Camp Mustbecounted and the other side Camp Yacantbuyluv. Measuring everything is a cultural norm in some organizations. Apparently Google even puts its designs to the test constantly, asking for [...]

Technorati Tags: measure, metrics, ROI, social media

You’ve heard of A/B split testing, where you take two messages and try them for reactions and actions from two small groups. The “winner” is the one that gets the best reaction and conversion from prospect to customer. When it comes to ads, web designs, and even text color, everyone has an opinion from the guy [...]

Technorati Tags: analytics, business, google, kpi, measure, measurements, ROI, social, social media

Last week I posted a piece about measuring community efforts titled How Do You Measure Community? An additional interesting measure for your community is “how effective is your community manager?” Here an excerpt from an interview with Jono Bacon, Art of Community author and Ubuntu community manager on LinuxQuestions.org: What do you consider the best metrics [...]

Technorati Tags: advocate, CMAD, community, community manager, customer expererience, Customer Support, Jeremiah Owyang, measure

Community analytics and social media metrics spur heated debate in many circles. In fact, at SXSW Interactive in 2007, the Social Media Metrics panel had attendees and chatroom users revolting. I was there and hardly knew what to make of the uprising at the time, but in hindsight, I can see how important the information [...]

Technorati Tags: building community, community, community management, measure