The LugIron Software Blog

Sometimes we stumble upon interesting engagement insights using the LugIron social media measurement tool, and we want to share those with you. This is the first post in a series we’ll run as we continue to code the heck out of our community engagement dashboard. This past week or so, we’ve been collecting data through the [...]

Technorati Tags: brand, engagement, Kodak, measure, metrics, Polaroid, social media

What are community analytics, anyway? Here’s a Slideshare presentation by Alistair Croll and Sean Power – their phrase is Communilytics. They break measures down into Attention – Engagement – Conversion. I appreciated a comment in an interview before the Web 2.0 Expo in San Francisco where Alistair Croll said something like, metrics just for bragging [...]

Technorati Tags: analytics, business goals, communilytics, community, kpi, metrics

Summer camps, ah the nostalgia. Oh, the names! I’m finding two camps when it comes to measuring Return On Investment for social media. I’ll call one side Camp Mustbecounted and the other side Camp Yacantbuyluv. Measuring everything is a cultural norm in some organizations. Apparently Google even puts its designs to the test constantly, asking for [...]

Technorati Tags: measure, metrics, ROI, social media

Here at LugIron, besides working on these freshly baked updates, we’re working on a book with case studies for successful enterprise communities. It’s a focused study of communities for specific purposes, similar to my book about using the social web for documentation. Our goal is to interview community managers in the enterprise, especially those who [...]

Technorati Tags: community, Facebook, management, metrics, platform, ROI, Twitter, value