The LugIron Software Blog

Summer camps, ah the nostalgia. Oh, the names! I’m finding two camps when it comes to measuring Return On Investment for social media. I’ll call one side Camp Mustbecounted and the other side Camp Yacantbuyluv. Measuring everything is a cultural norm in some organizations. Apparently Google even puts its designs to the test constantly, asking for [...]

Technorati Tags: measure, metrics, ROI, social media

You’ve heard of A/B split testing, where you take two messages and try them for reactions and actions from two small groups. The “winner” is the one that gets the best reaction and conversion from prospect to customer. When it comes to ads, web designs, and even text color, everyone has an opinion from the guy [...]

Technorati Tags: analytics, business, google, kpi, measure, measurements, ROI, social, social media

Here at LugIron, besides working on these freshly baked updates, we’re working on a book with case studies for successful enterprise communities. It’s a focused study of communities for specific purposes, similar to my book about using the social web for documentation. Our goal is to interview community managers in the enterprise, especially those who [...]

Technorati Tags: community, Facebook, management, metrics, platform, ROI, Twitter, value