The LugIron Software Blog

You’ve heard of A/B split testing, where you take two messages and try them for reactions and actions from two small groups. The “winner” is the one that gets the best reaction and conversion from prospect to customer. When it comes to ads, web designs, and even text color, everyone has an opinion from the guy [...]

Technorati Tags: analytics, business, google, kpi, measure, measurements, ROI, social, social media

How have you increased the quality of your followers (as opposed to quantity) on Twitter or your blog or other subscription-based technologies? The quality of followers matters, according to Web Worker Daily in Get Better Connected on Social Networks: “The quality of followers is key, whether you’re angling for a new job, a new project, or looking [...]

Technorati Tags: fans, followers, friends, network, social, social media, strategy, Twitter

Those three words, followers, fans, and friends, have deep and wide meanings in real life, but online sites using those terms for subscribers will not always see all the actions they’d expect. We’re all still people, offline or online, and businesses on Facebook want to know what you’re doing as a fan. Are you just [...]

Technorati Tags: business, community, Facebook, fans, followers, friends, social, social media, Twitter

As “Avatar” director James Cameron said to The Sun recently, “My reputation probably was deserved at one point” for being an intense person to work with, apparently. But what about building a reputation for being helpful, or a reputation for being knowledgeable? Reputations are built every day using the social tools on the web such [...]

Technorati Tags: customer service, Customer Support, movie, persona, reputation, service, social, social support communities, ssc, support