The LugIron Software Blog

Some of us LugIron folks attended this week’s Austin Social Media Breakfast. We heard about PetRelocation.com and their social media strategies from Kevin O’Brien, CEO, and Rachel Farris, director of PR and new media and employee number 2. Their talks inspired me to think about some basic ways that you can build user engagement in communities [...]

Technorati Tags: community, engagement, social business, SocialMedia

There’s a lot of talk about how social media is going to change the way companies interact with and support their customers and there is evidence that by making this change companies can realize significant value from the community they build. I’ve been wondering about the ROI of such investments and came across a presentation [...]

Technorati Tags: CustomerEngagement, CustomerSupport, SocialCustomers, SocialMedia, UserEngagement