The LugIron Software Blog

Can good documentation drive sales? Yes, I think it can. What? You think I’m crazy? Well, not only do I think good documentation can have a positive impact on customers in need, but I’m also convinced that good documentation can have a positive impact on your bottom line. We’ve already discussed how documentation can positively impact [...]

Technorati Tags: CustomerEngagement, Documentation, TechnicalWriter, TechnicalWriting, UserEngagement, UserExperience

Unfortunately, the Entrepreneurship Gods decided that when you build a new software company that you must spend an uncomfortable amount of time in PowerPoint. I’m not one to complain, but lately I’ve been spending too much time boiling thoughts down to three bullet points of five words each. Anyway, during today’s PowerPoint adventure I was [...]

Technorati Tags: CustomerEngagement, CustomerSupport, Documentation, TechnicalWriting, UserExperience

It is now commonly accepted that Search Engine Optimization is important when you’re publishing online. After all, if a search engine doesn’t index your content well then the vast majority of people will never see it. Search engines like Google and Bing are the gateway to the web, which is why I find it so [...]

Technorati Tags: CustomerEngagement, CustomerSupport, Documentation, DocumentationSucks, HelpCenters, SocialCustomerSupport, TechnicalWriter, TechnicalWriting, UserExperience

D-Link is releasing a new router and David Pogue wrote a review (free registration required) in his weekly column. Unfortunately for D-Link, it’s probably not the kind of review they were hoping for. Pogue’s column is titled “A Router So Complete, and Vexing”. He was generally positive on the idea of a combined router, home backup [...]

Technorati Tags: DocumentationSucks, TechnicalWriting, UserCenteredDesign, UserExperience